How Mobile App technology is Changing the Hotel booking Industry
Smartphones are everywhere. You can find them in the hands of children playing games or businessmen managing their entire trade. There are developers testing out every new beta release of new apps and OSes and then there are old grandparents just trying to call their tech savvy children. Point being – smartphones are playing an integral role in almost every imaginable industry in the world. And a recent trend has been the hospitality sector. With startups like Airbnb and Uber that have seen massive success in recent years, Indian programmers and entrepreneurs have donned their plagiarism hats and hired developers that created their copied dream. And it’s seemed to work so far – Ola and Oyo have been much appreciated. But our main focus is on Hotel Industry today. And the above-mentioned company, Oyo, is a great example to talk about it. Before Oyo, there were a handful of websites that were popular and well known to the public like goibibo and MakeMyTrip. Even then they have only just recently started to gain traction. Trivago can also be called someone in this industry but… it’s almost always relied on others to build up so it’s out of the picture for now. Now the success of services like these, Oyo, Makemytrip, etc have shown how having mobile App for hotel booking is really transforming the hospitality monopoly. A lot of these companies have even been stamped with the label of “most trusted e-commerce brands in India”. While we have to definitely commend the hard work done by these ventures, a lot of their success can be attributed to the appropriate timing too. The “timing” being one of the biggest booms of the mobile industry. Technology is slowly becoming more and more compact and developers recognize that which is why almost every piece of software designed today is optimized for a smaller screen. And even though smartphones have been around since forever, it wasn’t until 2007 when the first iPhone was unveiled by Steve Jobs that it really took off. But even then, for most of the world, owning an iPhone was a privilege that a lot of people didn’t enjoy. This is where Android steps in. Android has always been an open source project and that means that anyone can grab a copy and install it on their own hardware and sell it without paying anything to Google. That right there is its beauty and power. Apple has always been very closed and conservative about its software which is why to develop apps for iOS you need to have a special set of tools… that are only available on an overpriced MacBook. But to develop apps for Android, you can use any operating system of your choice. It’s totally up to you. Coming back to the topic of how mobile tech is changing the hospitality industry – Android app development is stronger than ever and developers know it. There’s a popular joke thrown around –
“If you want to make an app but, on the risk, that no one downloads it however if people do then make tons of money, make it on iOS. But if you just want to publicize it albeit make a meagre profit, make it on Android.” And Android developers know it and that’s why almost every app on the Google Play Store has just about twice the number of unique downloads as compared to the iOS App Store. It’s quite easy to get into Android app development as well and Google’s continued efforts to create more Android developers can be seen from their continuous releases for developer tooling and documentation. Heck they even supported an entirely new programming language to make creating apps easier for developers! Long story short, the growth of Android in the recent years has been unprecedented. It’s being updated left and right to suit everyone’s needs without increasing the cost which to date, remains a whopping total of 0. This is why we, at IPMedia, recognize the importance of new and upcoming technologies especially in this mobile world. Our developers are experienced with different set of tools and we promise to deliver through with your ideas.