If you are an aspiring entrepreneur and doing some market research for printing your broachers, posters, business cards and similar marketing materials, then it is imperative to narrow down your choices on specific parameters. It is more than essential to meticulously chalk out the design, layout, color scheme and copy. When you are done with these, you need to choose between the traditional offset printing, and its newer counterpart, digital printing. To make the right decision in this regard, you might want to learn about the real differences between them.
Which Works For What
The traditional offset prints are still going active in the industry. You can use it to print on various types of materials. These include cloth, material, leather, metal, plastic, rough paper, hard cardboards, extremely thin materials like the ‘Bible paper’ scratch cards, PVC and what not! In case of offset printing, the initial to the final sheet of your whole print run would look identical. Most of the premier services in the industry have replaced their traditional offset printers with that of the most sophisticated ones. So even if you need a follow-up print line, these high-end machines help you get identical products in all aspects. This means that there will be no difference in the collating, trimming, stamping, binding or embossing in the printed product.
Digital printing, on the other hand, helps you to receive finished products quite fast. In fact, you can enjoy same-day delivery for different types of products. So when it comes to printing tickets, or print postcards, stickers, print address on business letters or just about any customizable printed products, then digital printing is the way to go to.
When it comes to offsetting prints, the bulkier the quantity of your order, the lesser amount of money you need to pay. You would need to pay more for small orders because it takes a lot of time and money to set up the machine initially. Also, the machine needs thorough cleaning in between print jobs, especially if the order required different types of colors. Given that more significant print runs allow for the economy, you might want to consider printing your flyers, business cards, promotional materials or regular poster prints. But if you compare digital prints to that of offset, you will find that the latter involves a higher cost, so far products per unit are concerned. However, digital prints do offer relatively cheap services for low volume prints.
The Drawbacks That Lie In Between
While both types of printing services have their advantages, they have their share of drawbacks, as well. For example, offset printing is not always the best-suited option for the smaller print runs. It will work only for you if you agree to bear the relatively high cost that machine set-up requires. This type of printing service will be ideal if you order a minimum of 500 to 1000 units of products. Again, in the case of digital prints, you might not get identical end-products for each print. In case of high quantity print orders, you can see varying results. This can happen due to many reasons. These include the difference in paper materials, the calibration of the machine and the like.