Social media marketing has taken over the world because of one reason—social media is taking over almost everyone’s lives. Nearly 60 percent of the world’s population is already online and 3.8 billion people use social media, according to We Are Social’s Digital 2020 report.
While social media started out as something that keeps everyone connected, it has also grown into a vital marketing tool for businesses. Social media platforms such as Facebook, Instagram, and Twitter have turned into an essential piece of every company’s business strategy.
These are only a few of the reasons why running a social media marketing agency is a clever idea. Imagine, major players in different industries may come to you to humanize their brands, increase brand awareness, and most importantly—boost their website traffic.
But before you start your own agency, take things one step at a time. Don’t make impulsive decisions and actions as they will only ruin a great start.
Below are five tips on how to start a successful and profitable social media business:
Determine Your Niche
First things first, identify your niche. Narrow down your social media options to run things smoothly.
You can have a lot on your plate especially that you’re only starting. Having too many social networks to handle can burn you out considering the nuisances of different platforms including audiences, kinds of content, posting rules, reaches, and so on.
Contrariwise, focusing solely on a single platform (i.e. Facebook) will make it easier for you to help companies grow their businesses in a specific social networking service.
Once you got the hold of everything and gained experience under your belt, you can explore other platforms and prepare to become ajack of all trades.
Create a Business Roadmap
Understanding your niche isn’t enough. Map out a fine-tuned plan to solidify your business’ foundation.
To do that, you must go over the following: structure, business name, and legal aspects. These things can dictate the future of your looming social media marketing agency so make sure you handle them cautiously.
Decide whether your social media agency would be a sole proprietorship, partnership, or a limited liability company (LLC). Give your business a name that’s not only unique but is also easy to remember.
Also, you should look into the legal aspects of your business. Comply with the country, state or local laws or regulations to avoid costly consequences.
Establish Your Online Presence
As a social media agency, you must be a prominent figure on social media. How can clients believe you if you presence isn’t seen anywhere?
This is why you should also prioritise establishing your online presence. Post every day to your social media profiles (if possible, select a single platform and establish yourself there). When posting stuff, ensure there’s consistency in your brand voice, image, and tone.
If you have one to three social media accounts, keep the same name, photo, look and feel across your social media channels.
Consistent brand presentation will help people recall your brand easily. Moreover, it will also ensure the loyalty of your followers towards your brand.
Invest in the Right Tools/Platforms
There are tons of established social media marketing agencies out there. For you to keep up with them and offer services of equal quality, invest in the right technologies.
Social media campaigns aren’t like brochures and other prints ads that can reach hundreds of people once they’re distributed. You will need a handful of applications such as scheduling tool, workflow management tool, and so on.
A scheduling tool, in particular, can make publishing a breeze. You will no longer need to upload a post a few hours ago since the program lets you set up a posting schedule.
Not only that, but there are also some social media tools that curate content for your business. This means you can easily find and share content that’s relevant to your business.
Hire and Develop Competent People
As the old adage says, “no man is an island.” Hire people to keep your operations running (unless you’re fond of a one-man team).
Admit it, you can’t do and will never do everything by yourself. Take note of the things that will keep you busy for the first few months or years—manage campaigns, organise finances, create reports, draft proposals, and more.
Build a team of professionals that will help deliver your social media marketing agency’s goal. Train them effectively to achieve greater productivity and better results.
If hiring in-house employees isn’t an option due to budget constraints, you might consider hiring a remote worker who can help you with the assignments.
Summing it up
Starting a business indeed starts from scratch. You will need to sort a lot of things so that everything falls into the right place.
But with determination, strategy, and right tools, you will have no trouble setting up and running a social media agency that provides great value to a boatload of clients.