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What is Markup Schema and How can it Help Your E commerce Business

The concept of schema or E commerce schema is used for search engines like Google Bing yahoo etc. we use schema for SE to tell more entity about products, services, offers, rating and review etc. As a digital marketing manager, I fairly understand the importance of count of visitors. So According to me this is the most powerful tool for optimize website for swift ranking. As R&D done by me, there are few websites or web developer using this advance concept. Even In 2018, the era of web traffic war still most of digital marketing company yet to add this advance snippet in their on-page SEO activity. Here is another aspect of the same, those genius who hold the knowledge of eCommerce schema, meaning it as advance part of SEO and charging beyond expectation. Is it fair? But I am not going to consider it as advance part of SEO. Websites like flipkart amazon and other famous eCommerce portals yet to try hands in eCommerce schema on their websites. But one thing is sure, those web portals, using this eCommerce schema filed is going to impress visitor in massive quantity. Without wasting too much time on introduction of eCommerce schema. Let’s start practical work.

Types of schema for eCommerce website

Have you ever saw a product description, Price tag, user Reviews count product availability on SERP. Obviously yes, if you are internet rider. These information on google result page come through advance schema. Those website uses schema holds top place on google search result page.
There are many types of E commerce schema. You can find all on official website. Here is the list of important schema for eCommerce website.

1. E commerce Review Schema

This is most noticeable and beneficial schema for your product selling website. This can work as trust indicator for visitors as it seems eye catching and review showing on the google search page keep your links out of the crowd as shown in picture.

review schema for eCommerce website
Review Schema For eCommerce Website
<script type="application/ld+json">
 "@context": "",
 "@type": "Review",
 "itemReviewed": {
 "@type": "Thing",
 "name": "5ab - Knowledge Upto Date"
 "author": {
 "@type": "Person",
 "name": "617 Audiences"
 "datePublished": "2017-12-15",
 "reviewRating": {
 "@type": "Rating",
 "description": "Amazing explanation of everything. Politics & technical section is quite amazing & presented in a meaningful manner",
 "ratingValue": "4.9"

2. Rating Schema

Above written rating schema json code implement on website body tag. After search engine crawling stars and rating will begin to show below title of web page.

3. Price and product availability Schema

price schema markup
Price Schema Markup

The offer price of a product, or of a price component when attached to Price Specification and its sub types. To make you understand better here is image example of price schema.

Usage guidelines of price schema for product based site: 

  • Always Use the priceCurrency property (with ISO 4217 codes e.g. “USD”) instead of including ambiguous symbols such as ‘$’ in the value.
  • Use ‘.’ (Unicode ‘FULL STOP’ (U+002E)) rather than ‘,’ to indicate a decimal point. Avoid using these symbols as a readability separator.
  • Note that both RDFa and Microdata syntax allow the use of a “content=” attribute for publishing simple machine-readable values alongside more human-friendly formatting.
  • Use values from 0123456789 (Unicode ‘DIGIT ZERO’ (U+0030) to ‘DIGIT NINE’ (U+0039)) rather than superficially similiar Unicode symbols.
<div itemscope itemtype="">
 <img itemprop="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/>
 <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span>
 <div itemprop="aggregateRating"
 itemscope itemtype="">
 <span itemprop="ratingValue">87</span>
 out of <span itemprop="bestRating">100</span>
 based on <span itemprop="ratingCount">24</span> user ratings
 <div itemprop="offers" itemscope itemtype="">
 <span itemprop="lowPrice">$1250</span>
 to <span itemprop="highPrice">$1495</span>
 from <span itemprop="offerCount">8</span> sellers
 <div itemprop="offers" itemscope itemtype="">
 <a itemprop="url" href="">
 Save A Lot Monitors - $1250</a>
 <div itemprop="offers" itemscope itemtype="">
 <a itemprop="url" href="">
 Jon Doe's Gadgets - $1350</a>

4. Product Model Schema

Product model schema is used for to tell about about manufacturer of listed product on website.  This is also important schema for eCommerce website. The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties

Without markup schema

ACME Colorvision 123. The ACME Colorvision 123 is the leading-edge color TV from
our company. EAN/UPC: 1234567890123.</div>

With markup schema

<div itemscope itemtype="" itemid="#model">
 <link itemprop="additionalType"
 href="" />
 <span itemprop="name">ACME Colorvision 123</span>
 <span itemprop="description">The ACME Colorvision 123 is
 the leading-edge color TV from our company.</span>
 EAN/UPC: <span itemprop="gtin13">1234567890123</span>


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