The printing evolution in the digital era is remarkable revelation in the shape of digital printing. This method of printing applies to digital-based image transfer to printer, directly from diverse Media’s sources such as PC or other digital storage devices. Unlike offset or traditional printing, Digital Printing does not require press plate or any setup sheets, cutting off extra costs and wastages. This is the reason it has lower production cost over other methods.

How It Works
The raster images are stored in various digital files and graphics software applications. A command sends them directly to the printer. Known as the bitmap, the raster image is a dot matrix data structure. Commonly, the rectangular grid of color pixels is accessible through the monitor, paper print, or other display mediums.

Dissimilar to other printing processes, the toner is subdued in digital printing. The toner spreads in a thin layer on the surface in digital printing. The fuser fluid, heat process or UV preserving process used for its adherence to the surface. The whole process saves time, energy, and money, unlike other printing methods.

Digital Printing Methods
This modern-age printing has two types of popular common methods, Inkjet and laser printing. However, there are other types of methods also.

  • Dye sublimation- The users of this technique are mostly graphic designers, who need superior proofing for display for project approvals.
  • Solid Ink- It is a low-cost method where the requirement of photo paper is nil.
  • Thermal Auto chrome- This method of printing option adopted by the digital photographers.
  • Thermal Wax- This technology used where large quantities of transparencies required for the presentations. This is ideal for overhead projector displays also.

Scope for Digital Printing
Books Printing– Digital printing is modernizing books printing and publishing business. It alleviates risk involved in production printing while completely avoiding paper wastage. Digital printing, with the technological leaps in this area, helps in lowering the cost of production of the books. Making book-publishing business cost-effective that would quickly bring the books in the market.

Packaging– Digital print section is aiming for a rapid growth in the packaging area. It provides solutions to all packaging from folding cartons to standard ones. A huge growth potentially is on the cards in the time to come.

Personalized Catalogues – Some researches find out that customized Catalogues refresh bonds between brands and the customers. Customized catalogs influence the mindset of a customer more than other mediums. Digital printing of catalogs is cost-effective and printed quickly.

Photo Imaging – Digital printing has taken photo printing in calendars, cards, posters, and portfolios to the next level. This is turning out to be a lucrative business with huge growth ensured.

According to Xerox, by utilizing production print technology, more than 50 trillion pages are printed worldwide today. Out of that, digitally printed pages amount to only 2%. In view of immense potential digital printing carries, they are confident that digital printing would hold the key for vertical growth in the future.


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